Kellogg introduces nearly two dozen new products

by Staff
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BATTLE CREEK, MICH. — The Kellogg Co. is introducing almost two dozen new products in early 2012 and expects 15% of 2012 global sales to come from products introduced in the previous year.

“Throughout Kellogg history, our commitment to product innovation has built brands that consumers know and love,” said Brad Davidson, president of Kellogg North America. “The introduction of new products in the first half of 2012 continues that legacy and provides delicious options for the whole family.”

Products in the frozen food aisle include Eggo Wafflers, Eggo Protein Original waffles, Simply Eggo waffles, Eggo Homestyle Low Fat waffles and Morningstar Farms Meal Starter veggie meatballs.
Snack products include Special K Cracker Chips, Special K granola bars, Cheez-it Mozzarella crackers, Keebler Fudge Stripe Dark Chocolate cookies, Keebler Jumbo Fudge Sticks Mint cookies, Keebler Right Bites White Fudge Dipped pretzels, Pop-Tarts Wild! Fruit Fusion toaster pastries, Pop-Tarts Mini Crisps Brown Sugar Cinnamon, and Carr’s Flat Bread crackers.

New cereal products include Krave cereal, Crunchy Nut Caramel Nut cereal, Frosted Mini-Wheats Little Bites Cinnamon Roll cereal and Kellogg’s Raisin Bran Cinnamon Almond.

“These products reflect our commitment to invest in the future and our clear insight into the needs of consumers,” Mr. Davidson said. “New products drive strong growth, and Kellogg anticipates 15% of global sales in 2012 will come from products launched within the previous three years.”

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