Mars to limit candy bars to 250 calories
Feb. 17, 2012
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MCLEAN, VA. — Mars, Inc. has announced it will stop selling chocolate products with more than 250 calories by the end of 2013.
“Mars has a broad-based commitment to health and nutrition, and this includes a number of global initiatives — our industry-leading 2007 announcement to no longer market our chocolate products directly to children under 12; a category-first calories on front-of-pack label; complete elimination of trans fat; a meaningful reduction in saturated fat; and efforts to manage portions and calories,” the company said. “In addition, we’ve introduced several new products that are well under 200 calories.”