Facebook requests lead to new Archway cookies
March 7, 2012
by Eric Schroeder
ASHLAND, OHIO — Archway Bakeries Co., part of the Snyder’s-Lance, Inc. family of brands, is introducing two new cookie varieties in response to requests from Facebook fans and consumers. The new rocky road and pecan turtle cookies will be sold in 9- and 9.25-oz trays, respectively, and will retail at approximately $3.19.
The previously retired rocky road is a soft chocolate cookie filled with semi-sweet chocolate pieces, walnuts and marshmallow bits.
Pecan turtle is made up of milk chocolate chunks, caramel pieces and pecans, all baked into a soft, chewy cookie. Archway said the new variety was the top-rated flavor in consumer concept tests.
“At Archway, we pride ourselves on making cookies that taste, look and smell like what a cookie should be,” said Holly Patterson, brand manager for Archway. “We are so excited to reintroduce rocky road and to share our delicious new pecan turtle cookie, which we are sure is going to be a new family favorite.”