General Mills acquires Food Should Taste Good
March 1, 2012
MINNEAPOLIS — General Mills, Inc. has acquired Food Should Taste Good, a natural snack food company based in Needham Heights, Mass. Financial terms of the transaction were not disclosed.
Food Should Taste Good will become part of Small Planet Foods, General Mills’ natural and organic product business that has brands such as Cascadian Farm, Muir Glen and Larabar.
“This acquisition further positions us for continued growth with a great new brand in an entirely new category in our natural and organic business,” said Michele Meyer, president of Small Planet Foods. “Food Should Taste Good is a strong brand with high-quality products and tremendous potential, and we are fully committed to maintaining the great-tasting, all-natural Food Should Taste Good snacks that consumers love.”
Food Should Tate Good makes natural tortilla chips and kettle cooked sweet potato chips among other natural snacks.
“I’m proud of the rapid growth and success Food Should Taste Good has achieved, and I look forward to working with Small Planet Foods and General Mills to continue this momentum,” said Pete Lescoe, founder. “With its legacy of food innovation and quality, portfolio of iconic brands and leading corporate social responsibility efforts, General Mills is a perfect fit for Food Should Taste Good.”