Procter & Gamble sells NutriStar drink mix business
March 1, 2012
by Jeff Gelski
CLEARFIELD, UTAH — Albion Laboratories, Inc. has acquired the NutriStar business from Procter & Gamble Co. as well as hundreds of P&G’s intellectual property assets. NutriStar, a patented, shelf-stable powdered drink mix, contains micronutrients, including Ferrochel iron, iodine and vitamin A from Albion.
The acquisition includes the transfer of 102 patents and 51 trademarks previously owned by Procter & Gamble.
Procter & Gamble launched NutriStar in 2000 and targeted developing markets for the powdered beverage, which was designed to help children grow while boosting mental alertness and performance.
“We continue to have great passion for this product and the technology behind it, but we also clearly see that getting it into the hands of those who need it most calls for a very different business model,” said Jeff Weedman, vice-president of P&G global business development. “We have been working with Albion Laboratories for several years and view this as a truly win-win arrangement Good technology is now in the hands of those who know this field the best and are best positioned to leverage it to deliver maximum benefit.”
Albion, which has corporate offices in Clearfield, manufactures bioavailable nutritional mineral forms and then seeks to understand their function and prove their effectiveness through third-party research and clinical studies.