Cargill launches Truvia Behind the Bar
April 19, 2012
WAYZATA, MINN. — Cargill has introduced Truvia ‘Behind the Bar’ product specifically designed for use with cocktails at bars, restaurants and other food service outlets. The goal of the product is to create zero-calorie simple syrups for cocktails and meet the needs of those looking for lower-calorie beverages.
“Truvia natural sweetener has become a pantry staple for U.S. households,” said Mark Brooks, Truvia global consumer products director. “With its ability to deliver new revenue to the food and beverage industry, the Truvia Behind the Bar product is a food service essential as consumers expect a greater variety of reduced-calorie beverage options.”
To create a simple syrup for cocktails, add one package of Truvia Behind the Bar product to a half-gallon of water and mix.