Detour expands Lean Muscle line
April 12, 2012
CARSON CITY, NEV. — Forward Foods L.L.C. is expanding its Detour line with the addition of Detour Lean Muscle Cookies n’ Cream bars.
“Detour Lean Muscle bars are unique because they blend essential nutrition with a delicious candy-bar taste,” said Patrick Muldoon, chief executive officer of Forward Foods. “This line of bars is the first to combine high-performance whey protein with significant levels of omega-3 essential fats and single-digit sugar levels while also maintaining the great candy bar taste we’ve been working to master for over a decade. The Cookies n' Cream bar is the first Lean Muscle bar we’ve introduced in both the large and small sizes at the same time. More and more consumers are looking for the benefits of Detour Lean Muscle bars, and we are responding with options so consumers can make the right choice for their health needs.”
The new bar is available in a 90-gram bar with 32 grams of protein and 100 mg of omega-3 fatty acids and a 45-gram bar with 16 grams of protein with 500 mg of omega-3 fatty acids.