Einstein unveils 'Smart Choices' menu
April 30, 2012
by Eric Schroeder
DENVER — Einstein Bros. Bagels has introduced a ‘Smart Choices’ menu. The new menu features 15 items that contain fewer than 350 calories, less than 15 grams of fat, and is priced at $5.50 or less.
The ‘Smart Choices’ menu includes breakfast items such as the southwest turkey-sausage and the asparagus, mushroom and Swiss bagel thin eggwhite sandwiches, as well as a variety of bagel thin sandwiches and melts, including the Tuscan chicken pesto bagel thin sandwich and the cheesy chicken and asparagus bagel thin melt. The Smart Choices menu also features two salads: the chipotle chicken salad and the harvest chicken salad.
“The launch of our ‘Smart Choices’ menu provides a variety of delicious options to accommodate any lifestyle,” said Jeff O’Neill, chief executive officer for Einstein Noah Restaurant Group. “Our bagel thin sandwiches have been a popular choice for our loyal guests, so it was a logical next step to develop a menu specifically geared toward consumers looking for ways to enjoy our bagels in a lighter way.”
Einstein Noah also has added several soups, fruit and low-fat smoothie options.