IHOP launching line of retail syrups
April 24, 2012
GLENDALE, CALIF. — IHOP is introducing IHOP at Home Syrups.
The new product line includes original, lite and sugar-free varieties as well as signature flavors such as Rooty Tooty Fresh ‘N Fruity Strawberry and Rooty Tooty Fresh ‘N Fruity Blueberry.
“The launch of our new IHOP at Home Syrups marks another phase in our strategy to further bring IHOP awareness to consumers,” said Natalia Franco, senior vice-president of marketing. “The best way to experience IHOP is at one of our restaurants; with our new IHOP at Home Syrups, we’re bringing our unique flavors to guests who wish to enjoy the IHOP experience in between their visits to our restaurants.”