Unilever launches Yosicle

by Eric Schroeder
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ENGLEWOOD CLIFFS, N.J. — Unilever has introduced Yosicle, a combination of the classic taste of Popsicle pops with 10% non-fat yogurt.

“We’re always searching for exciting new flavors to present to our Popsicle fans,” said Brian Critz, senior brand manager for Popsicle. “We know families enjoy the tastes of yogurt and Popsicle, so we combined the two flavors to create a unique Popsicle experience that they can share together.”

The Yosicles are available in four varieties, featuring three shapes, including:

•Yosicle Torpedo! Pops, which feature three flavors: purple berry, watermelon and vanilla.
•Yosicle Layerz! Pops, which feature two flavors per low-fat pop and include flavored ice on the top and yogurt on the bottom. They are available in two flavors: cotton candy and vanilla, and orange and vanilla.
•Yosicle Duos! Pops, which feature yogurt on the inside with flavored ice on the outside. These low-fat pops have two flavors on each stick and are available in two variety boxes: watermelon-vanilla and cotton candy-vanilla or purple berry-vanilla and cherry-vanilla.

In addition to launching the Yosicle line, Unilever has partnered with Kraft Foods Inc. to offer Popsicle Sour Patch Kids ice pops. Each ice pop has a sour ice shell and a sweet ice center, and is available in three flavors: lime, raspberry and orange.

Boxes of Yosicle and Popsicle pops are available in grocery stores nationwide for a suggested retail price of $3.99. A Popsicle Sour Patch Kids variety also will be available as a single-serve item.

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