Campbell makes strides in corporate responsibility

by Eric Schroeder
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CAMDEN, N.J. — The addition of Facts Up Front icons on 45 Campbell products during fiscal 2011 highlighted another year of significant achievements for Camden-based Campbell Soup Co. in its progress against the 2020 destination goals it first outlined in its 2010 Corporate Social Responsibility report.

“C.S.R. and sustainability can mean many things, but I have challenged our leadership team and employees to consider these concepts as intuitive elements of the way we work to drive engagement, innovation, community impact and business results,” Denise Morrison, president and chief executive officer of Campbell, said following the release of the company’s fourth C.S.R. report.

For the Facts Up Front program, Campbell worked with the Food and Drug Administration and the U.S. Department of Agriculture guidelines and regulations to encourage participating food and beverage companies to place icons on the front of products that display calories, saturated fat, sodium and sugar per serving. Campbell said it had Facts Up Front icons on 45 products in 2011, and will continue to expand the program to additional products throughout 2012.

The percentage of total sales volume of products that are lower in, or developed with, less saturated fat, trans fats, sodium or sugars, climbed to 60% (or $3.9 billion) at Campbell in fiscal 2011, according to the C.S.R. report. This compared with 57%, or $3.7 billion, in fiscal 2010, and 52%, or $3.4 billion, in fiscal 2009.

Campbell also last year redesigned its nutrition and wellness web site to enhance consumers’ access to nutritional information. The information now is organized in sections consistent with the 2010 Dietary Guidelines for Americans: weight management, heart health, vegetables and fruits, and grains and fiber.

In terms of packaging sustainability, Campbell said it has saved more than 24 million lbs of material over the past three years. Most recently, Pepperidge Farm redesigned the Goldfish bread and Deli Flats packaging and reduced plastic usage by 65%.

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