Clif debuts Clif Kit's Organic snack bar

by Eric Schroeder
Share This:

EMERYVILLE, CALIF. — Clif Bar & Co. has introduced Clif Kit’s Organic, a snack bar made with 100% organic fruit and nuts.

The new bar, which was inspired by Kit Crawford, co-chief executive officer of Clif Bar, contains a handful of ingredients. The bar is gluten-, soy- and dairy-free, and is available in four flavors: berry almond, cashew, chocolate almond coconut and peanut butter.

“When I stepped back to think about what I’d want in a new snack, I knew it had to be organic, it had to be made with simple ingredients and it had to be delicious,” Ms. Crawford said.

Kit’s Organic is available nationwide at natural food stores and in the natural aisle of select grocery stores at a suggested retail price of $1.59 per bar.

Comment on this Article
We welcome your thoughtful comments. Please comply with our Community rules.



The views expressed in the comments section of Food Business News do not reflect those of Food Business News or its parent company, Sosland Publishing Co., Kansas City, Mo. Concern regarding a specific comment may be registered with the Editor by clicking the Report Abuse link.