Friendly's hires chief marketing officer

by Eric Schroeder
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WILBRAHAM, MASS. — Anthony M. Lavely has joined Friendly’s Ice Cream, L.L.C. as executive vice-president and chief marketing officer. In his role, Mr. Lavely will be responsible for company-wide marketing, including advertising, media, field marketing, digital, public relations, and product development.

Most recently, he worked as a consultant to Friendly’s and other food service companies. From 2009 to 2011, he was the executive vice-president and c.m.o. for Church’s Chicken. Prior to Church’s, he was senior vice-president of marketing and franchise development for Ruth’s Chris Steak House. Earlier in his career, he held management roles at Domino’s Pizza, Long John Silver’s, Burger King and Sara Lee.

“We are excited to have Tony join Friendly’s,” said Jim Parrish, chief operating officer. “He brings years of experience, a deep knowledge of the restaurant industry, as well as strong familiarity with the Friendly’s brand. Tony has also worked closely with franchisees and will bring additional support to that important aspect of our business.”

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