Inventure expands Jamba 'At Home' smoothie line
May 23, 2012
PHOENIX — Inventure Foods, Inc. has expanded its Jamba “At Home” Smoothies line with two varieties featuring Greek yogurt and superfruits: Pomegranate Pick-Me-Up and Acai Super-Antioxidant.
“Greek yogurt is clearly on trend and a pretty hot product today,” said Steve Sklar, senior vice-president of marketing for Inventure Foods. “We have been looking at formulations featuring dark berries and fruits that provide the highest antioxidant values, and because yogurt has added protein benefits, we thought we’d put it all together to create an inspired smoothie geared toward consumers who value both health benefits and great taste.”
The products come with a suggested retail price of $3.29 to $3.99 for an 8-oz package.