Kraft approves Mondelez name for snack business

by Staff
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NORTHFIELD, ILL. — The shareholders of Kraft Foods Inc. have approved Mondelez International, Inc. as the name for the new global snacks company.

The name change will become effective at the time of the company’s planned spin-off of its North American grocery business.

“Mondelez has an appealing international sound that perfectly evokes the idea of a ‘delicious world,’” said Irene Rosenfeld, chairman and chief executive officer of Kraft. “That's the essence of our global snacks company.”

The company also reserved the symbol MDLZ for the company’s stock, which will begin trading after the spin-off.

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