Kraft joins Kids LiveWell program

by Eric Schroeder
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CHICAGO — Kraft Foods Inc. has become the first food service supplier to join the National Restaurant Association’s Kids LiveWell program. In addition, Applebee’s and Chick-fil-A have joined the program, which now includes 96 restaurant brands representing more than 25,000 locations nationwide. To join Kids LiveWell, restaurants agree to offer and promote a selection of items that meet qualifying nutrition criteria based on leading health organizations’ scientific recommendations, including the 2010 Dietary Guidelines for Americans.

“Participation in the ‘Kids LiveWell’ program has exploded in a short period of time, with restaurant companies from across the industry eager to showcase their healthful choices,” said Dawn Sweeney, president and chief executive officer of the N.R.A. “As a result, parents are finding a growing selection of healthful children’s menu options of fruit and vegetables, lean protein, whole grains and low-fat dairy products.”

Kraft Foods will develop Kids LiveWell-ready recipes, including those for entrees and side items, for restaurant operators.

“Kraft Foods applauds the Kids LiveWell initiative developed by the National Restaurant Association and Healthy Dining,” said Barb Pritikin, senior marketing manager at Kraft Foods. “In collaboration with our chefs and nutrition experts we developed recipes that provide kids’ menu solutions that meet the Kids LiveWell criteria.”

The N.R.A. also unveiled a new Kids LiveWell App, which will connect parents to restaurants offering healthful children’s menu items under the Kids LiveWell program. The app is geo-coded so that users will be able to find restaurants nearest to them with Kids LiveWell menu items. The free app is available in the Android Market and iTunes app store. To download the app, visit: www.restaurant.org/kidslivewell.

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