Ruffles adds 'Ultimate' potato chips and dips

by Eric Schroeder
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PLANO, TEXAS — Frito-Lay North America, a division of PepsiCo, Inc., has expanded its Ruffles brand with the launch of Ruffles Ultimate Potato Chips and Ruffles Ultimate Dips.

Ruffles Ultimate Potato Chips are available in three flavors — The Original, Sweet & Smokin’ BBQ and Kickin’ Jalapeno Ranch — and two dip varieties — Beef N’ Cheese and Smokehouse Bacon. The Beef N’ Cheese dip will be available in July. All other chip and dip flavors are rolling out this month.

Ruffles Ultimate Potato Chips are available in a variety of sizes: a 1.875-oz. bag for a suggested retail price of $1.09; a 2.5-oz. bag for a suggested retail price of $1.49; and an 8-oz. bag for a suggested retail price of $4.29. Ruffles Ultimate Dips are available in 15-oz jars for a suggested retail price of $3.99.

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