Burger King to expand in China
June 18, 2012
MIAMI — Burger King Worldwide Holdings, Inc. has established a new joint venture in China to expand the quick service chain in that country by developing 1,000 new Burger King restaurants during the next five to seven years.
The joint venture is an agreement with members of the Kurdoglu family, a long-time Burger King franchisee, and Cartesian Capital Group. The agreement is the largest multi-unit development agreement in Burger King history and will make the Kurdoglu family the system’s largest global franchisee.
“Expanding our brand’s presence in China further exemplifies our company’s commitment to strengthening our global restaurant portfolio and establishing a strong brand presence in key growth markets around the world,” said Elias Diaz Sese, president of Burger King Asia Pacific. “We have partnered with solid investors and experienced restaurant operators to accelerate our net restaurant growth in China while introducing our signature great-tasting, fire-grilled menu items to millions of consumers in the country.”