PepsiCo hires chief design officer
June 8, 2012
by Eric Schroeder
PURCHASE, N.Y. — Mauro Porcini has been named to the newly created role of chief design officer at PepsiCo, Inc. Mr. Porcini, who formerly held the same role at 3M, will be responsible for infusing design thinking into PepsiCo’s organization and culture by globally managing design with a creative, innovative and consumer-centered approach for PepsiCo’s brands.
“PepsiCo is investing in building our global brands and innovation so that we can capitalize on growth opportunities around the world,” said John Compton, president, PepsiCo. “It is important for our brands to have a consistent and compelling ‘voice’ across geographies, media channels and consumer touch points. Mauro is a proven leader in architecting and managing a global design strategy, and his creativity will influence all physical and virtual expressions of our PepsiCo brands.”
Before joining 3M in 2002, Mr. Porcini founded and owned the design firm Wisemad SrL, where he led creative projects for clients in the technology, multimedia and entertainment industries.
“PepsiCo has an amazing portfolio of brands, and I’m truly excited to help build a global design architecture that conveys brand content more widely and faster than ever before,” Mr. Porcini said. “As we build global brands, I look forward to partnering with my new colleagues to leverage design thinking as an asset to produce innovative and creative solutions. Together, we’ll craft a strong design system to deliver consistent and engaging experiences with our brands wherever they are in the world.”