Riviana debuts Minute Steamers
July 26, 2012
by Eric Schroeder
HOUSTON — Riviana Foods Inc. has introduced Minute Steamers in the frozen food section. Minute Steamers contain rice that is fully cooked in a self-ventilated bag.
The new item, which heats in four minutes, is available in six rice varieties, including whole grain brown rice, white rice and a variety of flavorful mixes such as broccoli and cheese rice, Spanish rice, fried rice and brown and wild rice with vegetables, and one pasta variety: macaroni and cheese.
“Making the right food choices can be a challenge for families,” said Paul Galvani, vice-president of marketing for Riviana. “It’s even more of a struggle when balancing a household and busy schedules. Minute Steamers embodies our commitment to helping time-crunched families striving to put a homemade meal on the table and still deliver a meal that is healthful, affordable, convenient and flavorful.”