Probiotic drinks enjoying rapid sales growth

by Staff
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NEW YORK — Demand for concentrated probiotic dairy beverages continued to expand rapidly in 2004.

A report from Packaged Facts indicates sales for 2004 of $8 million, up 105% from 2003. The compound annual growth rate for the drinks for 2000-04 was 115%.

Concentrated probiotic "shots" are sold in small, single-serve bottles that average about 3 oz and are sold in multi-packs.

The products have been popular in Japan and Europe for some time and appear to be gaining ground in the United States.

"Cultured dairy products, particularly yogurt, are enjoying a renaissance in the American marketplace," said Don Montuori, acquisitions editor for Packaged Facts, a provider of market research.

Probiotic shots contain concentrated doses of beneficial bacteria that help boost the immune system and aid in digestion.

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