2006 U.S. beverage market grows

by FoodBusinessNews.net Staff
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NEW YORK — According to the Beverage Marketing Corp. (B.M.C.), the U.S. liquid refreshment market grew by 3% during 2006 with an emphasis on bottled water, tea and energy drinks.

"The liquid refreshment beverage market is being driven by the health and wellness trend," said Michael C. Bellas, chairman and chief executive officer of Beverage Marketing Corp. "Beverages offering functional benefits are growing two to three times faster than conventional refreshment beverages. As consumers increase their per capita consumption of beverages in these newer segments, they are putting pressure on carbonated soft drinks and juice as well as tap water."

Leading brands in the beverage industry include carbonated soft drinks, sports beverages, bottled water, ready-to-drink tea and coffee, fruit beverages and energy drinks.

Pepsi-Cola ranked first among beverage companies with $9,565,000,000 in estimated revenue, with The Coca-Cola Co. and Cadbury Beverages coming in second and third with $7,015,000,000 and $4,525,000,000 in estimated revenue, respectively. Also in the list of the leading companies were Nestle Waters/Beverages, Kraft Foods Inc., Cott, Red Bull, Ocean Spray, D S Waters and Campbell Soup Co.

Total Pepsi volume increased by 4.3% in 2006 compared with Cadbury Schweppes’s volume growth of 0.4% and Coke’s 0.2% volume growth. Coca-Cola and Pepsi suffered declines in the carbonated soft drink category, but saw volume increases with energy drinks and non-carbonated beverages, the B.M.C. said.

The bottled water category grew by close to 10% in volume during 2006.

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