Consumers concerned about nutrition

by Staff
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WASHINGTON — According to a survey of 3,000 consumers conducted by Phil Lempert, four in five consumers are more concerned about health, nutrition and fitness than there were a year ago. Additionally, nutrition ranked above fitness as consumers’ highest priority.

Mr. Lempert reports on consumer trends, food safety and new products for NBC’s "Today Show." The survey evaluated consumers’ attitudes toward selecting foods.

According to the survey, 95% of consumers are concerned about nutrition, which Mr. Lempert believes is leading to a trend toward fresh, minimally processed foods such as fruits and vegetables.

Additionally, 84% of consumers recognize nutrient content of produce may vary due to production practices, and 70% said soil nutrients were their preferred method for improving nutrient content. Fifty-five per cent of respondents said organic foods have the best nutrient levels.

"Shoppers care more than ever about the kinds of foods they buy and a growing number of consumers especially want to know where their foods came from and how they were raised or grown," Mr. Lempert said.

Mr. Lempert also said convenience, technology and value will drive consumers this year.

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