Global beverage consumption to increase 18% by 2012

by Staff
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BASINGSTROKE, ENGLAND — Global commercial beverage consumption will expand by 18% during the next six years, according to Canadean Ltd.

Soft drinks are expected to continue as a key growth area and will add three percentage points to its position, the international beverage consultant said. Additionally, the demand for bottled water also is expected to increase by more than 40%.

Hot tea will come in stronger than milk and milk drinks with beer and hot coffee behind milk. Two-thirds of hot tea consumption occurs in Asia, accounting for more than 3 of every 10 liters of commercial beverages sold in the region. Coffee consumption will fall in both North America and Western Europe by 2012.

Asia will be a major player in commercial beverage growth with China and India being strong contributors, Canadean said. However, Taiwan also plays an important role with every Taiwanese resident consuming about 633 liters of commercial beverages in 2006 — hot tea accounts for a large portion of this consumption.

Canadean noted that while Asia will have the largest regional consumption volume, Central and South America are expected to come in second — a position now held by Western Europe. North America is expected slide to the fourth position.

Soft drinks make up for most of the beverages consumed in Central and South America, and Mexico has the largest per capita volume.

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