Boomers in Canada seek health in causal dining
May 01, 2007
by FoodBusinessNews.net Staff
TORONTO — "Back-end baby boomers," those born between 1956 and 1966, desire convenience in casual dining, but they also want options that meet a health-conscious diet, according to The NPD Group.
Based on statistics of the Canadian market, seven out of 10 baby boomers want more fiber, 60% are working to consume less fat and cholesterol and 40% are trying to eat less fried foods, according to The NPD Group. Additionally, empty-nest baby boomers are less likely to eat family and child-oriented foods such as pizza, burgers and fries. Instead, they are more likely to try upscale offerings such as ethnic foods. Yogurt also is growing in popularity for the group.
"Boomers are looking for convenient, high-quality foods available for takeout and delivery," said Jane Graham, food service general manager for The NPD Group. "Creatively packaged foods that give the impression of quality and nutrition will also grow. As boomers approach retirement, they are likely to eat out less frequently, but may still order their favorite restaurant meals for delivery at home. For example, two out of three boomer restaurant meals are purchased for off-premise consumption."
Convenience is still the No. 1 food trend in Canada, with indulgence, value and healthy eating also high priorities, The NPD Group said.