Sports nutritional products to $12.7 billion in 2007

by Staff
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NEW YORK — Sports nutritional product sales are expected to reach $12.7 billion by 2011, according to market research publisher Packaged Facts. Sales in the category were $5.5 billion in 2006, which was up 23% from $4.5 billion in 2005.

According to the report, "Sports Nutritionals for Active Lifestyles in the U.S.," this market traditionally has been geared to athletes with specific sports and performance needs; however, the market recently has expanded to include active lifestyle and health and wellness benefits. The category now includes products that include intellectual needs such as clarity and acuity in addition to physical needs such as hydration, sustenance and refreshment.

"This broader classification may be the boost needed for developing new product introductions, line extensions and branded consumer platforms, which are the keys to lasting success in sports nutritionals," said Tatjana Meerman, publisher of Packaged Facts.

The category is driven by health and wellness balanced eating as Baby Boomers look to increase their health. Packaged Facts predicts sports beverages will lead growth with bars and gels and supplements will grow more modestly.

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