More products touting no HFCS are hitting the market

by Staff
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LONDON — According to the Datamonitor’s Productscan Online database, launches of food and beverage products containing no high-fructose corn syrup (HFCS) has nearly tripled so far in 2007 compared with the full year in 2006.

"Until recently, a handful of small companies said their products were free of high-fructose corn syrup," said Tom Vierhile, director of the Datamonitor’s Productscan Online database. "What’s new today is that some of the larger packaged food and beverage companies are removing high-fructose corn syrup from their products, including Kraft Foods, Dannon and Del Monte Foods."

According to the database, 146 new food and beverage products have been launched across the globe in 2007 claiming to contain no HFCS. In 2006, there were only 54 new products that made this claim, and there were 53 in 2005.

These product launches are occurring more frequently in the United States. Such products from Kraft include Back to Nature Chewy Trail Mix Bars, Fruit and Grain Bars, and Bakery Square Bars. Groupe Dannone’s Dannon Co. has launched Dannon Danimals Xtreme Drinkables Bursting with Fruit Flavor, and Del Monte has introduced the Bloom Energy Drink.

According to a 2007 International Food Information Council Foundation study, 60% of Americans said they were trying to consume less HFCS. In addition, 63% of American consumers said they thought it was "important" or "very important" to reduce processed food consumption.

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