Halloween candy sales to exceed $2.1 billion

by FoodBusinessNews.net Staff
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SCHAUMBURG, ILL. — U.S. consumers are expected to spend more than $2.1 billion on candy during this Halloween season.

"There’s no doubt about it — when the doorbells ring on Oct. 31, consumers respond with candy, and lots of it," said Todd Hale, senior vice-president of Consumer & Shopping Insights with Nielsen Consumer Panel Services. "The quantities are big, but the sizes are small. Our review of the Halloween season shows that the overwhelming majority of consumers choose to give miniature candy to trick-or-treaters."

For the 10-week period ended Nov. 4, 2006, total candy sales were $2.1 billion in U.S. food, drug and mass merchandiser stores, including Wal-Mart. Halloween generates the greatest sales volume of sweets during the whole year, and candy sales are expected to increase 63% compared with the previous ten-week period, according to Nielsen.

Chocolate and non-chocolate miniature candy had 39% of its annual dollar sales during the Halloween season last year, compared with 22% of annual dollars sales spent in the same period for the total candy category.

Last year, Oct. 29 was the top candy-buying day of the year, with Oct. 31 also in the top 10 candy-buying days. Nielsen also found 97% of households buy candy at least once in a year with the average household buying candy 19.2 times a year spending $74.68 total during the year.

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