Public sees organic food as safer and healthier

by FoodBusinessNews.net Staff
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ROCHESETER, N.Y. — Only 7% of all adults said they buy organic food "all or most of the time," according to a Harris Poll of 2,392 adults surveyed on-line in September.

However, 31% of adults said they buy organic food occasionally, and those who buy organics said their organic purchases are much more likely to have increased rather than decreased.

Other findings of the poll include that college graduates, liberals, Westerners, echo boomers (ages 18-30) and Gen Xers (ages 31-42) were more likely to buy organic foods regularly.

Additionally, 79% of the public believes organic foods are safer for the environment, and 76% of the public believes organic food is healthier, the study found. While 86% of frequent organic food buyers think it tastes better, only 39% of all adults think the same.

The Harris Poll also revealed that 95% of the public and 88% of frequent organic food buyers believe this food is more expensive, and 36% of the public and 91% of frequent organic food buyers believe organic food is better for a person and the extra expense is worth spending to have better food. Twenty-nine per cent of the public believes organic food is a waster of money and no better for a person than conventional foods

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