Consumers still favor traditional desserts

by Staff
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CHICAGO — Traditional desserts — chocolate-chip cookies, vanilla ice cream and apple pie — are often the most preferred and most consumed desserts, according to "Dessert Consumer Trend Report," a new report from market researcher Technomic.

Other findings of the study include an expanding definition of dessert. Younger consumers are more likely to consider beverages as desserts, and consumers in the northeast United States are more likely to consider non-sweet, indulgent items as good dessert options. Coffee and tea are among the beverages sometimes considered desserts, and they often are paired with other desserts such as cookies and biscotti. Dessert toppings also are increasing in popularity and now becoming popular on cakes, pies and cookies. Many consumers also are considering yogurt parfaits, fruit plates and cheese samplers to be enjoyable desserts as well.

Thirty-five per cent of consumers ordered desserts from a casual-dining restaurant on their most recent dessert occasion, according to the research. At the same time, many consumers said limited-service restaurants such as McDonald’s, Starbucks and Dairy Queen are where they think to go when they are in the mood for dessert.

Some consumers won’t consider ordering dessert unless someone else they are with is ordering one or will share. Women are minority groups are the most likely to skip dessert unless someone else is ordering one or will share.

Overall, the study found consumers enjoy consuming desserts with 85% of the 1,500 consumers surveyed saying they eat dessert at least once a month, and no respondents said they never eat dessert. Fifty-seven per cent of consumers said they eat dessert very frequently or often.

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