Americans rapidly increasing green purchases
March 19, 2008
by FoodBusinessNews.net Staff
CHICAGO — According to market researcher Mintel, 36% of adults claim they regularly buy green products, up from 12% 16 months ago.
In addition, the number of consumers who said they never purchase green products has been reduced by half during the last 16 months with only 10% of the Americans saying they never buy such products today.
"We’re seeing the green movement rapidly transition from niche to mainstream," said Colleen Ryan, senior analyst at Mintel. "Major companies have jumped onboard, promotional messages have changed, and the American public is increasingly looking at green products as a normal part of everyday life."
Ms. Ryan said the growth in interest in green products may be attributed to young adults. Specifically, 51% of 18 to 24-year-olds in the survey said they regularly purchase green products, which compared with just 31% to 36% of older adults making the same claim.
"Tech-savvy young adults have been key in the green movement’s success," Ms. Ryan said. "This suggests a bright future for green products as young adults will carry their habits and beliefs with them as they age."
Mintel said concern over climate change, energy costs and product safety are making a need for more environmentally friendly products and services in the minds of consumers.
"Americans see greener purchases as a smart choice for both their pocketbooks and the planet," Ms. Ryan said. "Green shopping, both major and everyday, is definitely here to stay."