Frozen foods represent 12% of food, beverage sales

by Staff
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CHICAGO — For the year ended January 26, dollar sales for all frozen foods in retail categories, including Wal-Mart Stores, Inc., was $36.9 billion, up 5% from the previous year, according to The Nielsen Co. The sales figure represented 12% of U.S. food and beverage sales, making it the third largest category in the market.

According to Nielsen, the top categories for frozen food sales were ice cream ($4.5 billion), followed by frozen pizza, novelties, poultry entrees and Italian entrees. In addition, the vast majority (68%) of frozen foods are purchased in grocery channels with 17% being purchased in supercenters and 10% purchased in warehouses.

The research firm also found shoppers from households with an income of more than $100,000 purchase more frozen soup, sauces and gravies, pasta, desserts and bagels than the average U.S. household. Households with more than five people usually purchase more frozen apple juice, corn dogs, ground beef, grape juice and waffles, pancakes and French toast than the average U.S. household. African-Americans buy more frozen corn on the cob, lima beans, non-breaded fish, breaded shrimp and broccoli than most homes while Hispanic shoppers buy more frozen Mexican entrees, apple juice, corn on the cob, ground beef, frozen fruit and drink mixes.

Other findings include 19% of frozen foods are private label, 31% of food and beverage shopping trips include frozen food purchases and the average frozen food purchase includes 3.5 items. Additionally, the top markets for frozen food purchases include St. Louis; Milwaukee, Wis.; Minneapolis, Minn.; Cincinnati, Oho; and Cleveland, Ohio.

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