Men are doing more cooking
March 25, 2008
by FoodBusinessNews.net Staff
PORT WASHINGTON, N.Y. — More and more American men are cooking dinner, according to The NPD Group. Specifically, men cooked 18% of all in-home suppers last year, up from 14% in 2003.
"There has been a steady rise in the number of men cooking at home over the last four years, and while 18% of men cooking dinner at home may not sound significant it is an historical high," said Harry Balzer, vice-president for The NPD Group. "Saving time and money are the primary motivators behind nearly every behavior shift in our eating habits. Men cooking makes life easier for the primary meal preparer."
Overall, 67% of men under 25 will prepare at least one of the next 10 meals. In addition, the increasing number of male cooks also has led to an increase in year-round grilling. Thirty-eight per cent of households said they grill at least once in a two-week period compared with 31% 10 years ago.