Ancient grains increasingly used in processed foods
May 05, 2008
by FoodBusinessNews.net Staff
NEW YORK, N.Y. — The number of new food products featuring ancient grains has doubled since 2004, per the Datamonitor Productscan Online database.
Datamonitor found that approximately 515 new products were introduced in 2007 worldwide, nearly doubling the 257 products released in 2005. In 2004, the company said only 112 new products were released containing ancient grains, such as quinoa, spelt, kamut, amaranth and chia.
The company cited consumer concern with eating overly processed foods as a reason for the increase, noting that in 2006, 63% of Americans and 58% of Europeans said they felt it was either "important" or "very important" to reduce processed food consumption.
Whole grain popularity in general also was cited for the increase.