Beverage market afloat from bottled water volumes

by Stephanie Bloyd
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NEW YORK — Bottled water remains a top seller in the beverage market, while other products experienced volume declines, according to a May 20 report from Beverage Marketing Corp.

Volume levels for bottled water in the United States during 2007 exceeded 8.8 billion gallons, a 6% increase over the 2006 volume levels. The report noted that two years after reaching sales of $10 billion for the first time, the wholesale dollars for bottled water topped $11.5 billion in 2007.

Other categories, such as carbonated soft drinks, showed flat volume rates. Volume levels for soft drinks dropped 2.6% with 14.7 billion gallons entering distribution channels, below the benchmark of 15 billion gallons achieved several years ago.

Fruit beverage volume also dropped for the third consecutive year, falling 3% in 2007. Both fruit juice and fruit drink categories declined, though fruit juices previously had been growing, the report said.

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