Dairy sales up 13% in recent year
May 22, 2008
by FoodBusinessNews.net Staff
NEW YORK — According to data from The Nielsen Co., dairy products represent $49.7 billion, or 16%, of U.S. food and beverage sales, with 70% of dairy products being purchased in grocery channels.
The top categories for dairy include milk, cheese, refrigerated juices and drinks, and yogurt with $15.9 billion, $11.9 billion, $4.6 billion and $4.2 billion in annual sales, respectively.
Total dairy sales were up 13% from the previous year with eggs up 38%, milk up 17% and cheese up 12%.
The average consumer spends $328 annually on dairy products with higher-income shoppers buying more grapefruit juice, spreads, imported cheese, refrigerated fruit juice, refrigerated cider, cheese variety packs and refrigerated yogurt shakes and drinks than the average U.S. household. Larger households purchase more mozzarella cheese, American cheese, shredded cheese, milk and grated cheese.
Nielsen also found the top markets for selling dairy products include San Francisco, San Diego and Sacramento, Calif.; New York; and Des Moines. Forty-six per cent of food and beverage shopping trips include a dairy item with the average dairy purchase including 3.3 dairy items.