Organic sales jump 25%

by Jeff Gelski
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NEW YORK — U.S. organic sales for food and non-alcoholic beverages reached $4,378,084,398 in the 52-week period ended April 19, a 25% increase from the previous 52-week period, according to The Nielsen Co., New York. Total U.S. sales for food and non-alcoholic beverages saw a 5% increase to $243,104,824,218. The statistics covered U.S. food, drug and mass merchandiser stores, excluding Wal-Mart.

In the dry grocery department, organic sales rose 29% to $1,748,833,096 while total dry grocery department sales were up 3% at $140,954,338,201.

Organic sales rose at a higher percentage than total sales in specific categories, too. In the dairy department, organic sales rose 20% to $1,400,992,365 while total dairy department sales rose 11% to $41,486,114,767. In packaged meats, organic sales rose 27% to $33,817,085 while total packaged meats sales increased 2% to $10,109,832,608.

In fresh produce, organic sales rose 27% to $816,779,039 while total fresh produce department sales were up 8% at $13,464,952,293. In the deli department, organic sales were up 28% at $27,014,967 and total sales were up 8% at $5,618,284,700.

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