Coffee products display innovation

by Staff
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NEW YORK — There have been many beverages with coffee extracts launched recently, some promoting coffee as a healthy supplement and others the energy it gives, according to Datamonitor’s Productscan Online.

Coffee berries appear to be growing in popularity with the launch of Coffee Berry Juice from One World Enterprises in the United States and Michel Power Energy Drink-Coffee Berry in Switzerland.

Functionality is also important as Delta Marketing has introduced the Joint Java Blend of Vital Coffees, a product designed to help aid joint health.

Kraft Foods Global also recently started distributing a cappuccino that is 100 calories per cup, and this is the first time the 100-calorie trend has caught on in the coffee market. Cappuccino Mix 100-Calorie Packs come in coffee mocha and french vanilla flavors with five sachets per box.

New Orleans Coffee Co. also launched the Cool Brew Cool Brewed Instant Coffee, which has a liquid concentrate coffee in a metered bottle with its own built-in measuring device. The product claims it goes through a cold filtration process.

"With coffee growth faltering in many markets, novel beverages such as these could help to renew interest in the bean," Datamonitor’s Productscan said.

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