Health and wellness product sales climb 15%

by FoodBusinessNews.net Staff
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HARLEYSVILLE, PA. — Retail sales within the U.S. consumer packaged goods health and wellness industry totaled $102.75 billion in 2007, a 15% increase over 2006, according to the Natural Marketing Institute, Harleysville. The sales figure includes sales across all retail and direct-to-consumer channels in six categories.

The category of functional/fortified foods and beverages recorded sales of $38.6 billion, a 12% increase, to represent more than one-third of total sales.

"This category will continue to grow, driven by consumers’ desire for increased management of their health and more health options, and the high number of new product introductions across food and beverages that answer those needs," said Maryellen Molyneaux, president of the N.M.I.

Sales in the organic foods and beverages category jumped 25% to $19 billion while natural foods and beverages sales rose 4% to $14.1 billion. Vitamins, minerals, herbal and dietary supplement sales increased 7% to $21.7 billion. Sales of natural/organic personal care items rose 29% to $7.8 billion, and sales of natural/organic general merchandise increased 21% to $1.5 billion.

The N.M.I. predicts continued double-digit growth in health and wellness products and projects sales of $170 billion by 2012. More information may be found in the N.M.I.’s ninth edition "Health & Wellness Trends Report," a 300-page report containing nine years of consumer health and wellness trends.

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