Wal-Mart increasing use of local produce
July 01, 2008
by FoodBusinessNews.net Staff
BENTONVILLE, ARK. — Wal-Mart Stores, Inc. has announced its partnerships with local farmers have grown by 50% during the past two years, and the retailer said it is committed to sourcing more local fruits and vegetables.
"Offering local produce has been a Wal-Mart priority for years, and we’re taking it to a new level with a pledge to grow our partnerships with local formers," said Pam Kohn, Wal-Mart’s senior vice-president and general merchandise manager for grocery. "Increasing the amount of local produce in our grocery aisles — and adding clear locally grown signage — reflects our dedication to offer the freshest products possible at great prices."
Wal-Mart said it buys more than 70% of its produce from U.S.-based suppliers making the company the biggest customer of American agriculture. This year, the retailer expects to source about $400 million in locally grown produce from farmers across the United States.