Mintel study highlights Hispanics snacking habits

by Eric Schroeder
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CHICAGO — A new study from research firm Mintel shows differing snacking trends between Americans and Hispanics. Highlighting the findings was the revelation that 41% of Hispanic adults were likely to reward their children’s good behavior with salty snacks (potato chips, pretzels, popcorn, nuts and corn/tortilla chips/cheese snacks), which compared with only 19% of the general U.S. population. Despite this finding, only 65% of Hispanics surveyed said they regularly eat three or more servings of salty snacks, which compared with 80% of the general population. "Understanding acculturation and how Hispanics differ from one another is key for companies hoping to tap into this rapidly growing market," said Leylha Ahuile, multicultural expert at Mintel.

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