Women have stronger interest in green products
November 18, 2008
by FoodBusinessNews.net Staff
PORT WASHINGTON, N.Y. — More than half of consumers consider themselves extremely or very interested in environmentally friendly products with women having a stronger interest in green products than men, according to new research from The NPD Group.
In "Green 2008: Consumer Attitudes and Behaviors," NPD said 57% of women have an interest in green products while 47% of men do, and women are significantly more likely to be purchasing green products and more likely to pay a higher price.
"While men may be well-informed and have less interest in the category than women, the question to ask is why," said Mark Delaney, director of NPD’s home division. "Is it the fact they are well-informed that is making them less interested, or is it a case where they don’t know what they don’t know? In either scenario, manufacturers and retailers need to drive marketing and education efforts that will help the less-involved consumer understand the benefit of ‘green’ and what makes a product ‘green.’"