Consumers to look for nutrition at a value in 2009
December 22, 2008
by FoodBusinessNews.net Staff
ATLANTA — In 2009, consumers will look to obtain more nutrition for their money, according to the Calorie Control Council.
"With the continued rise in obesity, weight gain prevention has become just as important as weight loss," said Beth Hubrich with the Calorie Control Council. "This, coupled with a decline in the economy, has many consumers searching for quality nutrition on a budget."
In the coming year consumers will expect foods to provide added benefits and there will be a greater reliance on tools already at their fingertips such as on-line dieting and nutrition sites. There also will be an increased demand for fitness activities that may be done in the workplace.
Consumers will budget calories in the economy and incorporate more low-calorie foods such as diet sodas and light juices and yogurts. There also will be increased consumption of food and beverages with added benefits and a greater reliance on personalized on-line dieting tools for weight management.
"Functional fitness" programs that simulate real life activities will be popular in 2009 as well. Such activities may include a mom lifting a stroller repeatedly instead of traditional weight lifting or a flight attendant bench pressing luggage.
Natural products also will continue to rise in popularity, the Calorie Control Council said. Even though there is no clear definition of "natural," many consumers prefer what they perceive as natural.