Wixon launches mood-related flavors
February 25, 2009
by Jeff Gelski
ST. FRANCIS, WIS. — Wixon Inc. has introduced 12 flavors designed for consumers seeking food that connects with a mood.
"Our research indicates that as consumers get more adventurous in their tasting experiences, they also want flavors that recall a certain experience or trigger an emotion," said Mindy Edwards, a flavor chemist for St. Francis-based Wixon. "The connection between food and mood is well-documented, and whether people are feeling a little down, or whether they are celebrating, it’s natural to turn to food for a lift."
Featured moods and flavor/seasoning blends include:
Naughty — chipotle flavor and pepper combined with sour cream and buttermilk and touched with pepper, onion, garlic and parsley;
Excited — a combination of mustards enhanced with honey and brown sugar and topped with bacon flavors and spices;
Angry — a blend of mustards and wasabi powder enhanced with pepper and parsley;
On Vacation — a blend of lemon and lime with a touch of tartness;
Cheerful — vanilla, brown sugar and marshmallow flavor combined with spices of pumpkin pie;
Blissful — brown sugar, vanilla and apple flavors combined with winter spices;
Content — a blend of cinnamon, ginger and tea flavor;
Playful — a combination of onion, garlic and peppers with lime and tomato flavors;
Adventurous — maple flavor combined with several peppers and a touch of smoked paprika;
Sassy — a mixture of mustard powders, bacon flavors and spices;
Happy — a blend of cinnamon and other spices;
Relaxed — a blend of citrus flavors, mint and lavender.