Plant It Water offers new sustainable packaging
March 20, 2009
by FoodBusinessNews.net Staff
OAKLAND, CALIF. — Plant It Water is introducing water packaging made from more than 60% renewable materials. The company offers natural spring water in a recyclable carton, which is made by Tetra Pak.
"Today only about 20% of plastic water bottles are being recycled, which is alarming when you consider over 35 billion plastic bottles of water are sold in the U.S. alone each year," said Jane Goldberg, chief executive officer of Plant It Water. "By putting our spring water in a Tetra Pak carton, we offer a ‘greener’ alternative without compromising portability, convenience and delicious taste. Our water is sourced from one of Canada’s purest springs and is naturally rich in heart-healthy minerals like calcium and magnesium. Plant It Water is also committed to educating the public on water quality and delivery issues as well as the sustainability of packaging and our planet."
Plant It Water packaging design uses largely renewable materials from sources such as plant fibers. Also, the company has committed to plant one tree for every carton of water sold.