Ad campaign stands up for H.F.C.S.
September 30, 2009
by Jeff Gelski
WASHINGTON – The Center for Consumer Freedom has launched a $1 million advertising campaign designed to respond to inaccuracies about high-fructose corn syrup. The campaign will involve a television commercial and three full-page newspaper advertisements. It will emphasize that H.F.C.S. is nutritionally the same as other sweeteners such as table sugar and honey.
The TV commercial will air on MSNBC, Fox News, CNN and CNBC and will run for three weeks. It will feature actors dressed as an ear of corn, a sugar cube and a honey bear standing in a police line-up. A victim in the commercial will be unable to tell which sweetener was responsible for his weight gain. The print advertisements will run in USA Today, The New York Times, Los Angeles Times and Crain’s Chicago Business.
"People have been spoon-fed misinformation about high-fructose corn syrup," said Rick Berman, executive director of the Center for Consumer Freedom, a nonprofit coalition supported by restaurants, food companies and consumers. "We thought it was time someone explained, in no uncertain terms, that high-fructose corn syrup has the exact same number of calories as table sugar and is handled the same way by the body. Any non-agenda-driven nutrition expert will tell you the same."