Beauty foods growing in popularity

by Staff
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CHICAGO — Global food and beverage product introductions with a "beauty enhancing" claim increased 306% from 2005 to 2008, according to Mintel International.

"One in five U.S. women between the ages of 18 and 25 are interested in trying beauty functional beverages," said Taya Tomasello, senior beauty analyst at Mintel. "These numbers really point to an opportunity within this new segment in the beauty industry."

Even though beauty food and beverages have increased this significantly in popularity, overall global food and beverage product launches only increased 35% during the same timeframe. So far in 2009 almost 300 food and beverage products with a ‘beauty enhancing’ claim have been introduced, and this number exceeds the total number launched in 2008.

One new product example is Kracie Foods, which is based in Japan, with a recently launched fruit snacks product with dried mangoes, pineapples, papaya and cranberries that are coated with collagen for skin health.

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