U.K. consumers looking for new flavors at restaurants

by Staff
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CHICAGO — Consumers in the United Kingdom are looking for new flavors at restaurants as 35% of consumers surveyed by Technomic said they are more likely to visit a restaurant that offers new and innovative flavors, and more than 25% of consumers said they are more interested in new flavors now than they were a year ago.

“Restaurant operators can certainly take note of these numbers,” said Darren Tristano, executive vice-president for Technomic. “A menu item with a signature flavor profile can not only help a restaurant gain new customers but can also encourage repeat traffic.”

According to Technomic’s “2010 U.K. flavor consumer trend report,” tomato, garlic, pepper and smokey bacon flavors dominate, and consumers consider sweet flavors to be appealing for flavor combinations. In fact, more than two-fifths of consumers said sweet and sour flavors are appealing, and three in 10 said the same for sweet and spicy, sweet and savory and sweet and tangy combinations. In addition, 54% of consumers prefer spicier flavors with men enjoying foods and sauces with bold, robust flavors, and women having a more moderate preference.

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