Food Channel identifies breakfast trends

by Eric Schroeder
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CHICAGO — Hot pizza in the morning and breakfast ingredients all day long are among the top 10 breakfast trends for 2011, according to The Food Channel. Other top trends cited in the survey include oatmeal as a mainstream staple; chocolate for breakfast; fast-food restaurants battling over breakfast; home coffee brewing; global influences in the morning meal; expanding breakfast drink menus; combining caffeine and protein; and an egg “comeback.” “In our breakfast survey of Food Channel readers, one thing quickly became clear,” said Kay Logsdon, editor of The Food Channel. “Most of us still recognize breakfast as the most important meal of the day. It’s all new, though. Now it’s okay to eat chocolate for breakfast, and we are eating our morning meal in two parts — grabbing that first cup of coffee at home and adding to it with something at the office.”

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