Vanilla, chocolate ice cream top frozen desserts

by Staff
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CHICAGO — More than half of consumers said they eat vanilla ice cream at least once a month and 46% said the same of chocolate ice cream in a recent survey from Technomic.

Technomic said in its new “Market Intelligence Report: Ice Cream” that while vanilla and chocolate dominate the ice cream category there are many other successful frozen novelty products, including milkshakes, sundaes, frozen yogurts, sorbets, gelatos and even tofu based non-dairy dessert flavors that drive growth in the market.

“Complexity, customization and portions are all very important,” said Mary Chapman, director at Technomic. “Operators need to differentiate their items from those offered by retailers and they need to make the offerings available in various sizes to attract diners who are concerned with health, value or who are simply too full to eat a large dessert.”

Frozen yogurt stores were at the top and bottom of the growth spectrum with all but one of the fastest growing chains being frozen yogurt concepts. However, frozen yogurt chains also had some of the largest declines within the top 500 chains. Additionally, production of ice cream and frozen novelties in the retail sector is concentrated with the top 10 manufacturers representing nearly 70% of total sales. Frozen desserts also represented 28.4% of all desserts on menus Technomic tracked in the first half of 2010.

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